Wolfsburg – At today’s works meeting in Wolfsburg, Thomas Schäfer, CEO of the Volkswagen brand, presented plans for the future of the core brand. Employees also had a first glimpse of the design of the Volkswagen brand’s future entry-level electric model at a price of about €20,000. “With the results of the negotiations in December, we have embarked on the largest future plan in the history of Volkswagen. We are now following an ambitious course with a view to ensuring that we reach the targets we have jointly agreed. This will be a key step in making electro-mobility attractive for everyone – the clear goal of our brand,” said Schäfer. At the same time, the Volkswagen brand CEO emphasized that Wolfsburg would remain the center for innovation and production competence. He said that the main plant would set new standards in automobile production.

Volkswagen plans to present the show car for the new entry-level model to the public at the beginning of March. The world premiere of the production model is scheduled for 2027. With a base price of about €20,000, the new entry-level electric model will be attractive for a wide variety of user groups. Thomas Schäfer: “An affordable, high-quality, profitable electric Volkswagen from Europe for Europe. This will be the Champions League of automobile manufacturing.” Low-cost entry-level mobility in the electric era will be one of the cornerstones of the brand’s future plan. Together with the production version of the ID. 2all1 , the new electric model is part of the new electric small car family developed under the umbrella of the Brand Group Core within the Volkswagen Group. The model family includes compact all electric vehicles based on the new stage in the evolution of the modular electric drive (MEB) platform. The first new model will be the production version of the ID. 2all show car, which is to reach dealerships in 2026 as Volkswagen’s first all-electric small car – at a base price of less than €25,000.

Volkswagen is already well positioned in the field of all-electric battery electric vehicles (BEV). Since the launch of the ID. product family in 2019, the brand has sold a total of more than 1.35 million ID. vehicles throughout the world, including about 500,000 ID.3. Last year, the Volkswagen brand sold 383,100 all-electric vehicles.